Vol. 26 No. 2 (2024): SEPTEMBER 2024

Articles

• THE INTERPLAY OF NOSTALGIA AND MEMORABLE EXPERIENCES: A STUDY ON APPAREL

  Alberto Borbolla Albores,  Universidad Anáhuac México,  Mexico

  Salomón Domínguez la Cruz,  Universidad Anáhuac México,  Mexico

  Pável Reyes-Mercado,  Universidad Anáhuac México,  Mexico

  79-87

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  https://doi.org/10.9744/jmk.26.2.79-87

• PERSONAL KNOWLEDGE MANAGEMENT AND EMPLOYEE PERFORMANCE NEXUS WITH THRIVING AT WORK AS A MEDIATING FACTOR IN A PUBLIC ORGANIZATION CONTEXT

  Uzoma Heman Ononye,  Dennis Osadebay University,  Nigeria

  Madumezia Ikechukwu,  Independent Researcher, Asaba,  Nigeria

  88-98

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  https://doi.org/10.9744/jmk.26.2.88-98

• PURCHASING BEHAVIOR AND SATISFACTION OF FAST-FOOD RESTAURANT CUSTOMERS IN CALBAYOG CITY

  Joseph Emil Ampuan David,  Northwest Samar State University,  Philippines

  Herbert Manang Fabillar,  Northwest Samar State University,  Philippines

  99-106

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  https://doi.org/10.9744/jmk.26.2.99-106

• TRANSFORMATIVE BUSINESS GROWTH STAGE MODEL TO FACE UNCERTAINTY

  Nia Kurniati Bachtiar,  Universitas Muhammadiyah Magelang,  Indonesia

  Faqiatul Mariya Waharini,  Universitas Islam Negeri Salatiga,  Indonesia

  Nur Laila Yuliani,  Universitas Muhammadiyah Magelang,  Indonesia

  Do Anh Tai,  Thai Nguyen University of Economics and Business Administration,  Viet Nam

  Pham Van Hanh,  Thai Nguyen University of Economics and Business Administration,  Viet Nam

  107-115

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  https://doi.org/10.9744/jmk.26.2.107-115

• WINNING MECHANISMS OF SURVIVAL: A CASE OF “BUL-ANON” RETAILERS IN RURAL PHILIPPINES

  Charlotte Bisnar,  Southern Leyte State University-Tomas Oppus San Isidro,  Philippines

  Lisa Neoy,  Southern Leyte State University-Tomas Oppus San Isidro,  Philippines

  Mary Crist Villamor,  Southern Leyte State University-Tomas Oppus San Isidro,  Philippines

  Candy Elizabeth Gil-Salapi,  Southern Leyte State University-Tomas Oppus San Isidro,  Philippines

  116-124

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  https://doi.org/10.9744/jmk.26.2.116-124

• COPING WITH FOURTH INDUSTRIAL REVOLUTION CHALLENGES: LEADERSHIP COMPETENCIES IN THE AIRLINE INDUSTRY

  Edmond Paolo Garcia,  De La Salle University,  Philippines

  125-134

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  https://doi.org/10.9744/jmk.26.2.125-134