WINNING MECHANISMS OF SURVIVAL: A CASE OF “BUL-ANON” RETAILERS IN RURAL PHILIPPINES

Authors

  • Charlotte Bisnar Southern Leyte State University-Tomas Oppus San Isidro
  • Lisa Neoy Southern Leyte State University-Tomas Oppus San Isidro
  • Mary Crist Villamor Southern Leyte State University-Tomas Oppus San Isidro
  • Candy Elizabeth Gil-Salapi Southern Leyte State University-Tomas Oppus San Isidro

:

https://doi.org/10.9744/jmk.26.2.116-124

Keywords:

Business challenges, coping mechanism, marketing, finance, operations, human resource management

Abstract

This study focused on the challenges faced by a group of independent and small retailers called Bul-anon retailers and identified coping mechanisms adopted. The study was conducted to investigate the coping me­chanisms that can be utilized by other members of the retail industry to continue to thrive despite difficulties. Findings indicated that the challenges faced by the Bul-anon retailers revolved around three of the four primary business functions: marketing, finance/accounting, and operations. To avoid the significant impact of the above challenges, retailers adopted coping mechanisms to stay in business amidst large department stores and other businesses. How they handled their customers, being customer-oriented, was the winning mechanism for the survival of these retailers.

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Published

2024-09-01

How to Cite

Bisnar, C., Neoy, L., Villamor, M. C., & Gil-Salapi, C. E. (2024). WINNING MECHANISMS OF SURVIVAL: A CASE OF “BUL-ANON” RETAILERS IN RURAL PHILIPPINES. Jurnal Manajemen Dan Kewirausahaan, 26(2), 116-124. https://doi.org/10.9744/jmk.26.2.116-124