Vol. 23 No. 2 (2021): SEPTEMBER 2021
Published:
2021-09-24
Articles
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DIGITAL MARKETING: ENGAGING CONSUMERS WITH SMART DIGITAL MARKETING CONTENT
Abstract View: 2439
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PDF Download: 5809
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EXAMINING KEY DRIVERS FOR ONLINE IMPULSE BUYING IN MALAYSIAN’S PUBLIC UNIVERSITIES STUDENTS
Abstract View: 440
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PDF Download: 851
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HERD BEHAVIOR IN USING MOBILE PAYMENT WITH UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY (UTAUT2)
Abstract View: 551
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PDF Download: 1038
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OIL AND GOLD PRICE VOLATILITY ON INDONESIAN STOCK MARKET IN THE PERIOD OF COVID-19 PANDEMIC
Abstract View: 530
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PDF Download: 1290
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PRODUCT CONFIGURATION CAPABILITY FOR IMPROVING MARKETING PERFORMANCE OF SMALL AND MEDIUM METAL INDUSTRY IN CENTRAL JAVA - INDONESIA
Abstract View: 321
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PDF Download: 739
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TRANSFORMATIVE LEADERSHIP AND ORGANIZATIONAL CULTURE EFFECT ON EMPLOYEE PERFORMANCE: EVIDENCE FROM THE INDONESIA LOGISTICS BUREAU
Abstract View: 547
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PDF Download: 1085
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FACTORS INFLUENCE CUSTOMERS PURCHASE INTENTION TOWARDS HYPERMARKETS AT KOTA BHARU, KELANTAN
Abstract View: 613
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PDF Download: 1229
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THE ADVANTAGES OF THE MICRO EQUITY MODEL FOR MSME BUSINESS RESILIENCE IN YOGYAKARTA DURING PANDEMIC
Abstract View: 286
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PDF Download: 618
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JOB AUTONOMY, JOB CRAFTING AND EMPLOYEES’ WELL-BEING DURING WORKING FROM HOME
Abstract View: 1095
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PDF Download: 1940
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#I ENVY, THEREFORE, I BUY! #: THE ROLE OF CELEBGRAM TRUSTWORTHINESS AND PARA-SOCIAL INTERACTIONS IN CONSUMER PURCHASE INTENTION
Abstract View: 905
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PDF Download: 1546
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ONLINE FEEDBACK IMPACT ONLINE SHOPPERS' IMPULSE PURCHASES IN MALAYSIA
Abstract View: 699
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PDF Download: 1166
