Vol. 23 No. 2 (2021): SEPTEMBER 2021
Published:
2021-09-24
Articles
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DIGITAL MARKETING: ENGAGING CONSUMERS WITH SMART DIGITAL MARKETING CONTENT
Abstract View: 2385
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PDF Download: 5709
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EXAMINING KEY DRIVERS FOR ONLINE IMPULSE BUYING IN MALAYSIAN’S PUBLIC UNIVERSITIES STUDENTS
Abstract View: 423
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PDF Download: 806
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HERD BEHAVIOR IN USING MOBILE PAYMENT WITH UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY (UTAUT2)
Abstract View: 543
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PDF Download: 1023
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OIL AND GOLD PRICE VOLATILITY ON INDONESIAN STOCK MARKET IN THE PERIOD OF COVID-19 PANDEMIC
Abstract View: 495
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PDF Download: 1233
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PRODUCT CONFIGURATION CAPABILITY FOR IMPROVING MARKETING PERFORMANCE OF SMALL AND MEDIUM METAL INDUSTRY IN CENTRAL JAVA - INDONESIA
Abstract View: 319
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PDF Download: 733
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TRANSFORMATIVE LEADERSHIP AND ORGANIZATIONAL CULTURE EFFECT ON EMPLOYEE PERFORMANCE: EVIDENCE FROM THE INDONESIA LOGISTICS BUREAU
Abstract View: 530
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PDF Download: 1060
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FACTORS INFLUENCE CUSTOMERS PURCHASE INTENTION TOWARDS HYPERMARKETS AT KOTA BHARU, KELANTAN
Abstract View: 609
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PDF Download: 1139
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THE ADVANTAGES OF THE MICRO EQUITY MODEL FOR MSME BUSINESS RESILIENCE IN YOGYAKARTA DURING PANDEMIC
Abstract View: 280
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PDF Download: 609
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JOB AUTONOMY, JOB CRAFTING AND EMPLOYEES’ WELL-BEING DURING WORKING FROM HOME
Abstract View: 1075
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PDF Download: 1902
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#I ENVY, THEREFORE, I BUY! #: THE ROLE OF CELEBGRAM TRUSTWORTHINESS AND PARA-SOCIAL INTERACTIONS IN CONSUMER PURCHASE INTENTION
Abstract View: 892
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PDF Download: 1523
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ONLINE FEEDBACK IMPACT ONLINE SHOPPERS' IMPULSE PURCHASES IN MALAYSIA
Abstract View: 689
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PDF Download: 1150
