Vol. 23 No. 2 (2021): SEPTEMBER 2021

Articles

• DIGITAL MARKETING: ENGAGING CONSUMERS WITH SMART DIGITAL MARKETING CONTENT

  Zakiya Umami, Gede Sri Darma

  94-103

  • PDF

• EXAMINING KEY DRIVERS FOR ONLINE IMPULSE BUYING IN MALAYSIAN’S PUBLIC UNIVERSITIES STUDENTS

  Man Hong Lu, Muhammad Azim Abu Hassan Sha’ari , Jia Jin Chee, Jie Hunn Chen , Shwu Ching Bong

  104-110

  • PDF

• HERD BEHAVIOR IN USING MOBILE PAYMENT WITH UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY (UTAUT2)

  Rohmad Fuad Armansyah

  111-128

  • PDF

• OIL AND GOLD PRICE VOLATILITY ON INDONESIAN STOCK MARKET IN THE PERIOD OF COVID-19 PANDEMIC

  Maria Magdalena Marwanti, Robiyanto Robiyanto

  129-137

  • PDF

• PRODUCT CONFIGURATION CAPABILITY FOR IMPROVING MARKETING PERFORMANCE OF SMALL AND MEDIUM METAL INDUSTRY IN CENTRAL JAVA - INDONESIA

  Ahmad Hanfan

  138-147

  • PDF

• TRANSFORMATIVE LEADERSHIP AND ORGANIZATIONAL CULTURE EFFECT ON EMPLOYEE PERFORMANCE: EVIDENCE FROM THE INDONESIA LOGISTICS BUREAU

  Astadi Pangarso, Romat Saragih, Waode Alaya Nuriz

  148-158

  • PDF

• FACTORS INFLUENCE CUSTOMERS PURCHASE INTENTION TOWARDS HYPERMARKETS AT KOTA BHARU, KELANTAN

  Man Hong Lu, Muhammad Azim Abu Hassan Sha’ari, Darshini Annamalai, Muhammad Syahril Amin Bin Norazmi, Nurul Asikin Binti Hizani, King Kiat Tan

  159-166

  • PDF

• THE ADVANTAGES OF THE MICRO EQUITY MODEL FOR MSME BUSINESS RESILIENCE IN YOGYAKARTA DURING PANDEMIC

  Bambang Dwi Hartono, Ahmad Diponegoro, Indra Yuliawan

  167-176

  • PDF

• JOB AUTONOMY, JOB CRAFTING AND EMPLOYEES’ WELL-BEING DURING WORKING FROM HOME

  Susanti Saragih, Meily Margaretha, Luthfia Anantyanda

  177-185

  • PDF

• #I ENVY, THEREFORE, I BUY! #: THE ROLE OF CELEBGRAM TRUSTWORTHINESS AND PARA-SOCIAL INTERACTIONS IN CONSUMER PURCHASE INTENTION

  Purwanto Purwanto

  186-196

  • PDF

• ONLINE FEEDBACK IMPACT ONLINE SHOPPERS' IMPULSE PURCHASES IN MALAYSIA

  Lu Man Hong, Wan Farha Wan Zulkiffli, Che Adawiah Che Amran

  197-203

  • PDF