FACTORS INFLUENCE CUSTOMERS PURCHASE INTENTION TOWARDS HYPERMARKETS AT KOTA BHARU, KELANTAN

Authors

  • Man Hong Lu University Malaysia Kelantan, https://orcid.org/0000-0002-6420-1974
  • Muhammad Azim Abu Hassan Sha’ari Department of Muamalat, Sultan Ismail Petra International Islamic College, Kota Bharu, Kelantan,
  • Darshini Annamalai Faculty of Entrepreneurship and Business, University Malaysia Kelantan, Malaysia
  • Muhammad Syahril Amin Bin Norazmi Faculty of Entrepreneurship and Business, University Malaysia Kelantan, Malaysia
  • Nurul Asikin Binti Hizani Faculty of Entrepreneurship and Business, University Malaysia Kelantan, Malaysia
  • King Kiat Tan Faculty of Entrepreneurship and Business, University Malaysia Kelantan, Malaysia

:

https://doi.org/10.9744/jmk.23.2.159-166

Keywords:

Hypermarket, interior atmospheric, Purchase Intention, price, product quality

Abstract

The study's goal was to look into the relationship between price, product quality, and interior atmosphere and customers' purchasing intentions in the Kota Bharu, Kelantan area. Kota Bharu Mall, Aeon, Billion, Tesco, Mydin, Giant, and Pantai Timur Hypermarket were among the hypermarkets studied. Furthermore, this study was carried out to establish what the most influential variables are that which affect consumers' buying intentions and, as a result, how they choose their favourite hypermarket. The independent variables in this study were price, product quality, and interior atmospheric, while the dependent variable was purchasing intention. In this research, a questionnaire survey was used to collect data from customers at seven hypermarkets in Kota Bharu. A total of 417 accurate and usable questionnaires were collected, with responses reported on a four-point Likert-type scale, with one indicating strong disagreement and four indicating strong agreement. All of the independent variables were found to be strongly related to the dependent variables in the sample. Product quality has the highest positive correlation with purchasing intention following by Interior atmospheric and price came in second and third. This demonstrates that even minor changes in all of the independent variables have an impact on purchasing intent.

References

Ahmed, R. R., Zamir, M., Yazdani, S., & Mehmood, S. (2016). Factors impacting the buying behavior of housewives towards hypermarkets in Karachi. Journal of Marketing and Consumer Research, 19, 6–12.

Alhabshi, S. M. (2014). Malaysia retail policies and procedures balancing needs and demands. Research Journal of Social Science and Management, 3(10), 95–111.

Asshidin, N. H. N., Abidin, N., & Borhan, H. B. (2016). Consumer attitude and uniqueness towards international products. Procedia Economics and Finance, 35, 632–638. http://dx.doi. org/10.1016/ S2212-5671(16)00077-0.

Bitner, M. J. (1992). Servicescapes: The impact of physical surroundings on customers and employees. Journal of Rarketing, 56(2), 57–71. https://doi.org/10.1177%2F0022242992056 00205

Calvo-Porral, C., & Lévy-Mangin, J. P. (2017). Store brands’ purchase intention: Examining the role of perceived quality. European Research on Management and Business Economics, 23(2), 90–95. http://dx.doi.org/10.1016/j.iedeen.201 6.10.001

Cheng, J. X. (2015). Investigation on customer based brand-equity in hypermarket: A case study in Ipoh. Thesis. University of Tunku Abdul Rahman (Faculty of Businesss and Finance), Ma-laysia.

Derbaix C. (1987). Le comportement de l’acheteur: voies d’études pour les années à venir. Recherche et Applications en Marketing, 2(2), 81–92. https://doi.org/10.1177%2F076737018700200204

Erida, E., & Rangkuti, A. S. (2017). The effect of brand image, product knowledge and product quality on purchase intention of notebook with discount price as moderating variable. Journal of Business Studies and Management Review, 1(1), 26–32. https://doi.org/10.22437/jb.v1i1. 3919

Gilmore, H. L. (1974). Product conformance cost. Quality progress, 7(5), 16–19.

Hair, J. F., Sarstedt, M., Ringle, C. M., & Mena, J. A. (2012). An assessment of the use of partial least squares structural equation modeling in marketing research. Journal of the Academy of Market¬ing Science, 40(3), 414–433. http://dx.doi.org/ 10.1007/s11747-011-0261-6

Han, H., & Hyun, S. S. (2015). Customer retention in the medical tourism industry: Impact of quality, satisfaction, trust, and price reasonableness. Tourism Management, 46, 20–29. https://doi. org/10.1016/j.tourman.2014.06.003

Hassan, H., Rahman, M. S., & Sade, A. B. (2019). Why do hypermarkets extend their brands to brands to a growing number of products? International Journal Business Excellence, 17 (3), 290–305. http://dx.doi.org/10.1504/IJBE X.2019. 097956

Herrmann, A., Xia, L., Monroe, K. B., & Huber, F. (2007). The influence of price fairness on customer satisfaction: An empirical test in the context of automobile purchases. Journal of Product & Brand Management, 16, 49–58.

Horská, E., & Berčík, J. (2014). The influence of light on consumer behavior at the food market. Journal of Food Products Marketing, 20(4), 429–440. https://doi.org/10.1080/10454446.2013 .8 38531

Hosein, N. Z. (2012). Measuring the purchase intention of visitors to the auto show. Journal of Management & Marketing Research, 10, 1–17.

Hussain, R., & Ali, M. (2015). Effect of store atmos-phere on consumer purchase intention. International Journal of Marketing Studies, 7(2), 35–43. http://dx.doi.org/10.5539/ijms.v7n2p3 5

International Markets Bureau. (2012). Market analysis report: Modern grocery retailing in major ASEAN markets (Indonesia, Thailand, Malaysia, Singapore and the Philippines). Ontario.

Ishar Ali, M. S., Mubarak, K. M., & Shameem, A. (2017). Interior Atmosphere: Does it really have an impact on consumer purchasing behavior at self-serving convenience stores? Journal of Marketing and Consumer Research, 31, 28 –34.

Issaac, S., & Michael, W. B. (1995). Handbook in research and evalution: For education and the behavioral sciences. San Diego, CA: Educational and Industrial Testing Services.

Jaliawala, M. M., & Rahman, M. (2014) Channel switching behavior from traditional grocery stores to branded grocery chains in Karachi. Journal of In-dependent Studies and Research, 12(2), 1–16. http://dx.doi.org/10.31384/jisrms se/2014.12.2.1

Johnson, B., & Christensen, L. (2017). Educational research: Quanitative, qualitative, and mixed approaches. 6th Edition. California, USA: Sage Publications.

Kaura, V., Durga Prasad, C. S., & Sharma, S. (2015). Service quality, service convenience, price and fairness, customer loyalty, and the mediating role of customer satisfaction. International Journal of Bank Marketing, 33(4), 404–422. https://doi.org/ 10.1108/IJBM-04-2014-0 048

Kotler, P. (1973). Atmospherics as a marketing tool. Journal of Retailing, 49(4), 48–64.

Krejcie, R. V., & Morgan, D. W. (1970). Determining sample size for research activities. Educational and Psychological Measurement, 30 (3), 607–610. https://doi.org/10.1177%2F001 31644700 3000308

Krisnakumar, V. A. P., Sulaiman, Z., Chin, T. A., Ma¬sod, A., Zakuan, N., & Choon, T. L. (2018). Consumer proneness towards in-store promotion in foreign-based hypermarket vs local-based hypermarket. AIP Conference Proceedings 2044, 020011. https://doi.org/10. 1063/1.5080064

Lee, S. Y., Looi, N. Y., & Woo, C. Y. (2018). Factors that influence consumers’ acceptance towards self-checkout system (SCS) in hypermarket Malaysia. Doctoral dissertation. Universiti Tunku Abdul Rahman, Malaysia.

Lien, C. H., Wen, M. J., Huang, L. C., & Wu, K. L. (2015). Online hotel booking: The effects of brand image, price, trust and value on purchase intentions. Asia Pacific Management Review, 20(4), 210–218. https://doi.org/10.1016/j.apmrv. 2015.03.005

Lim, Y. J., Osman, A., Salahuddin, S. N., Romle, A. R., & Abdullah, S. (2016). Factors influencing online shopping behavior: the mediating role of purchase intention. Procedia Economics and Finance, 35, 401–410. https://doi.org/10.1016/ S2212-5 671(16)00050-2

Mirabi, V., Akbariyeh, H., & Tahmasebifard, H. (2015). A study of factors affecting on customers purchases intention (Case study: The agencies of Bono brand tile in Tehran). Journal of Multidisci-plinary Engineering Science and Technology (JMEST), 2(1), 267–273.

Shamsudin, M. N., & Selamat, J. (2005). Changing retail food sector in Malaysia. Presented at the PECC Pacific Food System Outlook 2005-06 Annual Meeting, Kun Ming, China 11–13 May 2005.

Nguyen, L. T., Jamal, A., O’Brien, J., & Nawaz, I. Y. (2017). The effect of click & collect service in the context of retail atmospherics on consumer buying behavior in terms of repurchase intention: An empirical study of Tesco UK. Presented at 4th International Conference on Innovation in Economics and Business 2017.

Pandey, R. (2015). Key factors in hypermarket business that effect on customer’s repurchase. Thesis. Bankok University, Thailand.

Rana, S. M. S., Osman, A., & Othman, Y. H. (2015). Factors affecting purchase intention of customers to shop at hypermarkets. Mediterranean Journal of Social Sciences, 6(3), 429–434. http://dx.doi. org/10.5901/mjss.2015.v6n3p42 9

Razak, I., Nirwanto, N., & Triatmanto, B. (2016). The impact of product quality and price on customer satisfaction with the mediator of customer value. Journal of Marketing and Consumer Research, 30(1), 59–68.

Roschk, H., Loureiro, S. M. C., & Breitsohl, J. (2017). Calibrating 30 years of experimental research: A meta-analysis of the atmospheric effects of music, scent, and color. Journal of Retailing, 93(2), 228–240. https://doi.org/10.1016/j.jretai. 2016.10.001

Tudor, A. G., & Zheng, C. (2014). Product knowledge, product quality and country-of-origin effects on purchase intention of personal computers: A survey of Aalesund University College Students. Master's Thesis. Institutt for internasjonal forretningsdrift.

Walintukan, C., Tumbuan, W. J. A., & Tulung, J. E. (2018). The effect of product quality, sales promotion and social influence on customers purchase intention in bellagio shoes store in Manado. Jur-nal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 6(4), 3533–3542. https://doi.org/10.35794/emba.v 6i4.21657

Wang, Y. H., & Chen, L. Y. (2016). An empirical stu-dy of the effect of perceived price on purchase intention evidence from low-cost carriers. Inter-national Journal of Business and Social Science, 7(4), 97–107.

Younus, S., Rasheed, F., & Zia, A. (2015). Identifying the factors affecting customers purchase inten-tion. Global Journal of Management and Business Research: A Administration and Management, 15 (2-1), 9–13.

Downloads

Published

2022-01-25

How to Cite

Lu, M. H. ., Abu Hassan Sha’ari, M. A. ., Annamalai, D. ., Norazmi, M. S. A. B. ., Hizani, N. A. B. ., & Tan, K. K. (2022). FACTORS INFLUENCE CUSTOMERS PURCHASE INTENTION TOWARDS HYPERMARKETS AT KOTA BHARU, KELANTAN. Jurnal Manajemen Dan Kewirausahaan, 23(2), 159-166. https://doi.org/10.9744/jmk.23.2.159-166

Issue

Vol. 23 No. 2 (2021): SEPTEMBER 2021

Section

Articles

License

Authors who publish on this journal agree to the following terms:


    1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.

    1. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.

  1. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).