UNDERSTANDING THE STRESSORS AND COPING STRATEGIES OF MARRIED WOMEN ENTREPRENEURS IN INDONESIA
DOI:
https://doi.org/10.9744/jmk.28.2.%25pKeywords:
Coping, Entrepreneur, Stress, WomenAbstract
Women entrepreneurs face unique structural and cultural obstacles. In addition to the risks and uncertainties inherent in entrepreneurship, they frequently encounter challenges rooted in traditional and cultural values, particularly when navigating familial responsibilities as married women. Consequently, this study aims to investigate the specific stressors experienced by married women entrepreneurs and the corresponding coping mechanisms they deploy. Utilizing a qualitative approach, semi-structured interviews were conducted with 26 participants, and the gathered data were analyzed via thematic analysis using NVivo 14 software. The findings reveal six primary stressors: role conflict, work constraints, work overload, competition, slow sales, and customer complaints. Conversely, to mitigate these challenges, the participants adopted five predominant coping methods: social support, time management, religious activities, recreational activities, and continuous learning.
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