EXPLORING THE PROBLEMS FACED BY PRACTITIONERS OF MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMEs) IN YOGYAKARTA
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https://doi.org/10.9744/jmk.19.1.38-45Keywords:
Business obstacles, micro small and medium enterprise, owner.Abstract
The research purpose is to explore the obstacles which faced by business practitioners of MSMEs to develop business. It is a relativism research by digging information based on their experience perspective. The research informants are the business practitioners of MSMEs in Yogyakarta who understand the conditions, problems and directly involved in MSMEs management. The primary data is obtained by in depth interview and analyzed by narrative technique. The problems faced in running the business are external factors such as situation and condition, location, business permit, competition and business information and internal factors such as management of the business, the less skilled workers, product/ production and supplier control, marketing and capital.
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