STRATEGI PENCAPAIAN STANDAR MUTU DAN PENGARUHNYA TERHADAP HASIL PENJUALAN DI PASAR EROPA

Authors

  • Erminati Pancaningrum Program Studi Manajemen, STIE PGRI Dewantara Jombang Jl. Pattimura V/77, Jombang 61418
  • Dian Pramala Sari Program Studi Manajemen, STIE PGRI Dewantara Jombang Jl. Pattimura V/77, Jombang 61418

DOI:

https://doi.org/10.9744/jmk.16.1.47-54

Keywords:

Strategy of Achieving Quality Standard, Sales

Abstract

This study aimed to find out the strategy implementation for the achievement of quality standard and the effect on timber’s sale in the European market. The result were the strategy that used by PT Seng Fong to achieve the quality standard such as legal purchases of raw materials, timber certification, compliance with product EN standard and usage of adjuvant glue and paint consistent with international standards. Results of analysis of data obtained adjusted R2 value 0.701 which means 70.1% of sales are influenced by the strategy of achieving quality standards.

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Published

2014-02-17

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Articles