STRATEGI PENCAPAIAN STANDAR MUTU DAN PENGARUHNYA TERHADAP HASIL PENJUALAN DI PASAR EROPA
Keywords:Strategy of Achieving Quality Standard, Sales
This study aimed to find out the strategy implementation for the achievement of quality standard and the effect on timber’s sale in the European market. The result were the strategy that used by PT Seng Fong to achieve the quality standard such as legal purchases of raw materials, timber certification, compliance with product EN standard and usage of adjuvant glue and paint consistent with international standards. Results of analysis of data obtained adjusted R2 value 0.701 which means 70.1% of sales are influenced by the strategy of achieving quality standards.
Dajan, A. 2008. Pengantar Metode Statistik. Jakarta: Pustaka LP3ES.
David, F. R. 2005. Strategic Management: Concepts and Cases. 10th edition. New Jersey: Prentice-Hall.
European Committee for Standardization, CEN, http://www.cen.eu/cen/products/en/pages/default.aspx, diakses tanggal 06 April 2012.
Jauch, L. R. & Glueck, W. F. 2000. Manajemen Strategis dan Kebijakan Perusahaan. Jakarta: Erlangga.
Kotler, P. & Keller, K. 2012. Manajemen Pemasaran. Klaten: PT. Macanan Jaya Cemerlang.
Marom, C. 2002. Sistem Akuntansi Perusahaan Dagang. Jakarta: Penerbit Grasindo.
Martin, M. P. 2002. Analysis and Design of Business Information System 2nd Edition. New Jersey, USA: Prentice-Hall.
Simamora, H. 2000. Manajemen Pemasaran Internasional. Jakarta: Salemba Empat.
Stoner, J. A. F., Freeman, R. E., & Gilbert, D. R. Jr. 1996. Manajemen. Jakarta: Prenhalindo.
Suardi, R. 2003. Sistem Manajemen Mutu ISO 9000: 2000 Penerapannya untuk mencapai TQM. Cetakan Kedua. Jakarta: Penerbit PPM.
Sugiyono. 2010. Metode Penelitian Kuantitatif Kualitatif dan R & D. Bandung: Penerbit Alfabeta.
Thamrin, B. M. 2011. Handout Kuliah Total Quality Management. Jombang: STIE PGRI Dewantara.
Authors who publish on this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).