DEVELOPMENT STRATEGY OF NATURAL TOURISM IN PANCAR MOUNTAIN NATURAL PARK

Authors

  • Arde Lindung Pambudi Business Management Post Graduate Program Institut Pertanian Bogor Raya Pajajaran Street, Bogor 16143
  • Arief Daryanto Business Management Post Graduate Program Institut Pertanian Bogor Raya Pajajaran Street, Bogor 16143
  • Sri Hartoyo Business Management Post Graduate Program Institut Pertanian Bogor Raya Pajajaran Street, Bogor 16143

DOI:

https://doi.org/10.9744/jmk.16.1.27-34

Keywords:

Natural Tourism, Development Strategy, QSPM

Abstract

The purposes of this study are to identify the internal and external factors and to determine the best strategy for developing natural tourism in Pancar Mountain Natural Park. This study employs a descriptive method through surveys using a purposive sampling method. The analysis tools used are IFE and EFE, IE Matrix, SWOT Matrix and QSPM. Recommended strategies are: 1) product development strategy, 2) market penetration, 3) optimizing the cooperation of stakeholders, 4) defining the area and boundary of Pancar Mountain Natural Park, 5) increasing citizen participation and 6) increasing the role of associations.

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