PENGARUH STORE LAYOUT, INTERIOR DISPLAY, HUMAN VARIABLE, TERHADAP CUSTOMER SHOPPING ORIENTATION DI RESTORAN DEWANDARU SURABAYA

Authors

  • Fransisca Andreani Faculty of Economics, Petra Christian University, Surabaya
  • Monika Kristanti Faculty of Economics, Petra Christian University, Surabaya
  • Adiguna Yapola Faculty of Economics, Petra Christian University, Surabaya

:

https://doi.org/10.9744/jmk.15.1.65-74

Keywords:

Store Layout, Interior Display, Human Variable, Customer Shopping Orientation

Abstract

This study is to determine the effects of store layout, interior displays, human variable toward customer shopping orientation in Dewandaru Restaurant Surabaya. It is a causal analysis using judgement sampling with 150 samples. Regression analysis is used to find to show that store layout, interior display, human variable infuence customer shopping orientation simultaneously and partially in Dewandaru Restaurant Surabaya. Among these three variables, store layout is the most dominant variable that influences customer shopping orientation in Dewandaru Restaurant Surabaya.

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How to Cite

Andreani, F., Kristanti, M., & Yapola, A. (2013). PENGARUH STORE LAYOUT, INTERIOR DISPLAY, HUMAN VARIABLE, TERHADAP CUSTOMER SHOPPING ORIENTATION DI RESTORAN DEWANDARU SURABAYA. Jurnal Manajemen Dan Kewirausahaan, 15(1), 65-74. https://doi.org/10.9744/jmk.15.1.65-74

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Articles