FAKTOR YANG MEMPENGARUHI MINAT BELI PRODUK MAKANAN DAN MINUMAN USAHA KECIL MENENGAH KABUPATEN TANGERANG

Authors

  • Yohana F. Cahya Palupi Meilani Deputy of Head Management Department, Business School Universitas Pelita Harapan Karawaci-Tangerang
  • Sahat Simanjuntak Deputy of Head Management Department, Business School Universitas Pelita Harapan Karawaci-Tangerang

:

https://doi.org/10.9744/jmk.14.2.164-172

Keywords:

Product Quality, Perceived Service, Price, Buying Interest, SMEs of Tangerang

Abstract

The purpose of this research was to see the influence of product quality, perceived service, and price to buying interest to the SMEs products in Tangerang. The research type was quantitative. The research object and subject were SMEs in Tangerang and consumers. The data was collected by personally administered questionnaires that utilized convenience sampling method. The analysis method used multiple regression. Product quality, perceived service and price affectted to buying interest simultaneously. Product quality and price affected to buying interest partially; while perceived service had no impact to buying interest.

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How to Cite

Meilani, Y. F. C. P., & Simanjuntak, S. (2013). FAKTOR YANG MEMPENGARUHI MINAT BELI PRODUK MAKANAN DAN MINUMAN USAHA KECIL MENENGAH KABUPATEN TANGERANG. Jurnal Manajemen Dan Kewirausahaan, 14(2), 164-172. https://doi.org/10.9744/jmk.14.2.164-172

Issue

Vol. 14 No. 2 (2012): SEPTEMBER 2012

Section

Articles

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