ANALISA KEPUASAN SENIOR MARKET TERHADAP KUALITAS LAYANAN DI HOTEL BINTANG 4 DAN BINTANG 5 DI SURABAYA
:
https://doi.org/10.9744/jmk.9.2.pp.%20135-143Keywords:
expectation, perception, guest satisfaction, senior market, service quality, hotel, Surabaya.Abstract
Senior market is one of the most prospective segments to be targeted for hospitality industry, including hotel business in Indonesia. This research aims to examine senior guest satisfaction toward service quality of four and five star hotels in Surabaya. Employing derived satisfaction method, guest satisfaction is measured by comparing guests' expectation with the perception. Five variables of service quality are used to measure the service provided, namely reliability, responsiveness, assurance, empathy and tangibles. The result shows that there is a gap between senior market's expectation and perception, in which the expectation is above the perception. Thus, it can be concluded that respondents have not satisfied yet with the quality of service delivered. Abstract in Bahasa Indonesia : Senior market merupakan salah satu pasar yang cukup menjanjikan bagi bisnis jasa, termasuk bagi bisnis jasa hotel di Indonesia. Penelitian ini bertujuan mengukur kepuasan tamu lanjut usia yang menginap di hotel bintang 4 dan 5 di Surabaya. Kepuasan diukur menggunakan metode derived satisfaction dengan cara membandingkan harapan dan persepsi senior market terhadap kualitas layanan. Kualitas layanan didasarkan pada lima variabel, yaitu keterandalan, kecepatanggapan, jaminan, empati, dan fasilitas fisik. Hasil penelitian menunjukkan bahwa terdapat gap antara harapan dan persepsi, dimana harapan lebih besar daripada persepsi, sehingga dapat disimpulkan bahwa responden belum puas dengan seluruh atribut layanan yang disediakan. Kata kunci: harapan, persepsi, kepuasan, senior market, kualitas layanan, hotel, Surabaya.Downloads
Published
2008-08-26
How to Cite
Tampubolon, M., & Sukmaningrum, P. (2008). ANALISA KEPUASAN SENIOR MARKET TERHADAP KUALITAS LAYANAN DI HOTEL BINTANG 4 DAN BINTANG 5 DI SURABAYA. Jurnal Manajemen Dan Kewirausahaan, 9(2), pp. 135-143. https://doi.org/10.9744/jmk.9.2.pp. 135-143
Issue
Section
Articles
License
Authors who publish on this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).