KAJIAN BISNIS FRANCHISE MAKANAN DI INDONESIA
:
https://doi.org/10.9744/jmk.7.1.pp.%2083-98Keywords:
Franchise, Marketing studies, Financial studies.Abstract
Food franchising business in Indonesia is growing up very fast. Factors that urge the growth are the specific characteristics of franchise inself, the rise of market demand, the availability of skilled labor, the high of return on investment and the internal factors such as the motivation, personality and the changing life style. Abstract in Bahasa Indonesia : Bisnis franchise makanan di Indonesia berkembang dengan cepat. Beberapa faktor yang mendorong pertumbuhannya adalah ciri-ciri dari franchise itu sendiri , meningkatnya daya beli, tersedianya sumber daya dengan keahlian yang dibutuhkan, return on investment yang tinggi serta faktor internal seperti motivasi, kepribadian yang terbuka serta perubahan gaya hidup Kata kunci: franchise, studi pemasaran, studi keuangan.Downloads
Published
2005-05-02
How to Cite
Astuti, D. (2005). KAJIAN BISNIS FRANCHISE MAKANAN DI INDONESIA. Jurnal Manajemen Dan Kewirausahaan, 7(1), pp. 83-98. https://doi.org/10.9744/jmk.7.1.pp. 83-98
Issue
Section
Articles
License
Authors who publish on this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).