Koesoemadinata, Mohammad Isa Pramana, School of Creative Industries, Telkom University, Bandung, Indonesia, Indonesia

• Jurnal Manajemen dan Kewirausahaan Vol. 23 No. 1 (2021): MARCH 2021 - Articles
  THE EFFECT OF PACKAGING COLOR SCHEME ON PERCEPTIONS, PRODUCT PREFERENCES, PRODUCT TRIAL, AND PURCHASE INTENTION
  Abstract  PDF