Putri, Mediany Kriseka, School of Economics and Business, Telkom University, Bandung, Indonesia, Indonesia
-
Jurnal Manajemen dan Kewirausahaan Vol. 23 No. 1 (2021): MARCH 2021 - Articles
THE EFFECT OF PACKAGING COLOR SCHEME ON PERCEPTIONS, PRODUCT PREFERENCES, PRODUCT TRIAL, AND PURCHASE INTENTION
Abstract PDF