Vol. 20 No. 1 (2018): MARCH 2018

DOI: https://doi.org/10.9744/jmk.v20.i1

Published: 2018-04-03

Articles

PERCEPTION OF EUROPEAN TOURIST TOWARD BALI AS TOURISM DESTINATION

I Gusti Bagus Rai Utama,

1-6
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https://doi.org/10.9744/jmk.20.1.1-6
SUSTAINABLE FACTORS IN THE HUMAN ASSETS OF DANA HOTEL AS A HERITAGE HOTEL IN SOLO, INDONESIA

Wahyuniwati Wahyudi,

Endo W. Kartika,

Sia Tjun Han,

7-15
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https://doi.org/10.9744/jmk.20.1.7-15
EFFECT OF 2008 AND 2016 U.S. PRESIDENTIAL ELECTION IN THE INDONESIAN STOCK MARKET

Evelyn Evelyn,

Sautma Ronni Basana,

16-22
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https://doi.org/10.9744/jmk.20.1.16-22
BRAND SWITCHING BEHAVIOUR IN THE GENERATION Y: EMPIRICAL STUDIES ON SMARTPHONE USERS

Indah Fintikasari,

Elia Ardyan,

23-30
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https://doi.org/10.9744/jmk.20.1.23-30
GAP ANALYSIS OF TRAVELOKA.COM: HOTEL CONSUMERS’ EXPECTATIONS AND PERCEPTIONS OF THE WEBSITE

Fransisca Andreani,

Gabriella Winata,

Eunike Halim,

31-37
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https://doi.org/10.9744/jmk.20.1.31-37
INTERNAL AND EXTERNAL FACTOR INFLUENCE ICT ADOPTION: A CASE of INDONESIAN SMEs

Lucy Chairoel,

Tri Rachmat Riski,

38-44
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https://doi.org/10.9744/jmk.20.1.38-44
THE EFFECT OF GOLD PRICE CHANGES, USD/IDR EXCHANGE RATE CHANGES AND BANK INDONESIA (BI) RATE ON JAKARTA COMPOSITE INDEX (JCI)’S RETURN AND JAKARTA ISLAMIC INDEX (JII)’S RETURN

Robiyanto Robiyanto,

45-52
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https://doi.org/10.9744/jmk.20.1.45-52
MARKETING ON POLITICS AND PUBLIC LEADERSHIP

Purwanto Purwanto,

Eddy Madiono Sutanto,

Asmara Indahingwati,

53-62
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https://doi.org/10.9744/jmk.20.1.53-62
COUNTRY OF ORIGIN, BRAND IMAGE AND HIGH INVOLVEMENT PRODUCT TOWARDS CUSTOMER PURCHASE INTENTION: EMPIRICAL EVIDENCE OF EAST MALAYSIAN CONSUMER

Mohd Amirul Adenan,

Jati Kasuma Ali,

Dayang Humida Abang Abdul Rahman,

63-72
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https://doi.org/10.9744/jmk.20.1.63-72