Vol. 20 No. 1 (2018): MARCH 2018

Articles

• PERCEPTION OF EUROPEAN TOURIST TOWARD BALI AS TOURISM DESTINATION

  I Gusti Bagus Rai Utama

  1-6

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  Abstract View: 155 , PDF Download: 312

• SUSTAINABLE FACTORS IN THE HUMAN ASSETS OF DANA HOTEL AS A HERITAGE HOTEL IN SOLO, INDONESIA

  Wahyuniwati Wahyudi, Endo W. Kartika, Sia Tjun Han

  7-15

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  Abstract View: 115 , PDF Download: 236

• EFFECT OF 2008 AND 2016 U.S. PRESIDENTIAL ELECTION IN THE INDONESIAN STOCK MARKET

  Evelyn Evelyn, Sautma Ronni Basana

  16-22

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  Abstract View: 106 , PDF Download: 240

• BRAND SWITCHING BEHAVIOUR IN THE GENERATION Y: EMPIRICAL STUDIES ON SMARTPHONE USERS

  Indah Fintikasari, Elia Ardyan

  23-30

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  Abstract View: 487 , PDF Download: 901

• GAP ANALYSIS OF TRAVELOKA.COM: HOTEL CONSUMERS’ EXPECTATIONS AND PERCEPTIONS OF THE WEBSITE

  Fransisca Andreani, Gabriella Winata, Eunike Halim

  31-37

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  Abstract View: 200 , PDF Download: 345

• INTERNAL AND EXTERNAL FACTOR INFLUENCE ICT ADOPTION: A CASE of INDONESIAN SMEs

  Lucy Chairoel, Tri Rachmat Riski

  38-44

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  Abstract View: 158 , PDF Download: 369

• THE EFFECT OF GOLD PRICE CHANGES, USD/IDR EXCHANGE RATE CHANGES AND BANK INDONESIA (BI) RATE ON JAKARTA COMPOSITE INDEX (JCI)’S RETURN AND JAKARTA ISLAMIC INDEX (JII)’S RETURN

  Robiyanto Robiyanto

  45-52

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  Abstract View: 404 , PDF Download: 918

• MARKETING ON POLITICS AND PUBLIC LEADERSHIP

  Purwanto Purwanto, Eddy Madiono Sutanto, Asmara Indahingwati

  53-62

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  Abstract View: 97 , PDF Download: 235

• COUNTRY OF ORIGIN, BRAND IMAGE AND HIGH INVOLVEMENT PRODUCT TOWARDS CUSTOMER PURCHASE INTENTION: EMPIRICAL EVIDENCE OF EAST MALAYSIAN CONSUMER

  Mohd Amirul Adenan, Jati Kasuma Ali, Dayang Humida Abang Abdul Rahman

  63-72

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  Abstract View: 461 , PDF Download: 706