DOI: https://doi.org/10.9744/jmk.2.1.pp.%2019-32

MEMPERSIAPKAN RITEL FARMASI UNTUK MENGHADAPI PERSAINGAN MASA DEPAN

Ronny Herowind Mustamu

Abstract


This paper explains how the Indonesian pharmaceutical retail business needs to improve its competitiveness, starting from environmental analysis to industry analysis. Observing the industry supply chain to strengthen players' awareness of industry driving forces helps them to take advantage of its future trends.


Abstract in Bahasa Indonesia :

Tulisan ini mengupas bagaimana bisnis ritel farmasi di Indonesia perlu mempersiapkan diri sebaik mungkin untuk menjadi lebih kompetitif. Tulisan ini dimulai dari analisa lingkungan yang bersifat makro sampai masuk pada analisa industri. Mencermati supply chain industri ini sampai pada pemusatan perhatian terhadap driving force untuk memanfaatkan kecenderungan-kecenderungan yang ada.

Kata kunci: farmasi, ritel, supply chain, trends, Indonesia

Keywords


pharmaceutical, retail, supply chain, trends, Indonesia

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DOI: https://doi.org/10.9744/jmk.2.1.pp.%2019-32



The Journal is published by Management Study Program, Faculty of Business and Economics, Petra Christian University. It available online supported by Directorate General of Higher Education - Ministry of Research, Technology and Higher Education of the Republic of Indonesia.

©All right reserved 2016.Jurnal Manajemen dan Kewirausahaan, ISSN: 1411-1438, e-ISSN: 2338-8234

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