DOI: https://doi.org/10.9744/jmk.20.2.129–136

PERSONAL FACTORS AS PREDICTORS OF INTENTION TO USE IT

Tutuk Ari Arsanti, Emalia Yuliasari

Abstract


The relative power of personal factors such as innovativeness, perceived usefulness, ease of use, and attitude in predicting intention to use IT was tested with 35 students through a field experiment. A common employment website in Indonesia called jobstreet. com is used as a treatment channeling instrument as well as relevant audio and visual media. Simple and multiple regression were used to test the hypotheses. Our findings show that the personal factors such as personal innovation could predict perceived ease of use better than perceived usefulness. The other personal factors such as individual perception (perceived ease of use and perceived usefulness) could predict attitude for the next to effect intention to use IT

Keywords


Personal innovation, perceived usefulness, perceived ease of use, attitude, intention to use

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DOI: https://doi.org/10.9744/jmk.20.2.129–136



The Journal is published by Faculty of Economics, Department of Management - Petra Christian University. It available online supported by Directorate General of Higher Education - Ministry of Research, Technology and Higher Education of the Republic of Indonesia.

©All right reserved 2016.Jurnal Manajemen dan Kewirausahaan, ISSN: 1411-1438, e-ISSN: 2338-8234

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