DOI: https://doi.org/10.9744/jmk.20.1.1-6

PERCEPTION OF EUROPEAN TOURIST TOWARD BALI AS TOURISM DESTINATION

I Gusti Bagus Rai Utama

Abstract


This research aimed to determine main attractor factors of Bali tourism and pre­do­minantly factors that determine the European travel to Bali. It was designed by using research sur­vey that in­volving 167 European tourist selected purposively. Con­fir­ma­to­ry factor analysis techniques were used to analyse a wide range of variables Balinese charm. The re­sults showed the main attractor factors of Bali tourism are (1) Immigration, security of destin­ation, and travel agencies, (2) The prices, the accommodation, food and transportation, (3) The history, cul­ture, and na­tural beauty. While the most dominant factor in de­ter­mi­ning European tourists travelled to Bali were immi­gra­tion, security of destination, and travel agencies. The findings also indicated that the images of Bali tourism are the destination's history, culture, and na­ture. These three variables were in accordance with ex­pectations of Euro­pean tourists who have been known as travellers who like the interested on history, culture, and the beauty of the scenery.


Keywords


Image, history, culture, scenery, tourist, European.

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DOI: https://doi.org/10.9744/jmk.20.1.1-6



The Journal is published by Faculty of Economics, Department of Management - Petra Christian University. It available online supported by Directorate General of Higher Education - Ministry of National Education - Republic of Indonesia.

©All right reserved 2016.Jurnal Manajemen dan Kewirausahaan, ISSN: 1411-1438, e-ISSN: 2338-8234

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