SOCIAL MEDIA & INTERNET: A STUDY IN START UP COMPANIES

Eliot Simangunsong




Abstract


This study is intended to further investigate this issue and gain a better understanding of how the Internet, especially social media, can really affect ecosystems and operations of start-up companies. A quantitative research using surveys has been applied and questionnaire data were collected from 104 start-up companies. The result of analysis shows that start-up companies have started using the Internet and social media as an integral part of their business ecosystem to increase sales where Fashion and Food & Beverage (F&B) are the types of businesses that gain most benefits.


Keywords


Internet, social media, start-up company, business ecosystem, operations.

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The Journal is published by Faculty of Economics, Department of Management - Petra Christian University. It available online supported by Directorate General of Higher Education - Ministry of National Education - Republic of Indonesia.

©All right reserved 2016.Jurnal Manajemen dan Kewirausahaan, ISSN: 1411-1438, e-ISSN: 2338-8234

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