Kusumasondjaja, Sony. “EFEKTIVITAS SOCIAL MEDIA ADVERTISING: PERAN BRAND FAMILIARITY DAN KONGRUENSI ENDORSER”. Jurnal Manajemen dan Kewirausahaan 16, no. 1 (February 17, 2014): 83-92. Accessed April 28, 2024. https://jurnalmanajemen.petra.ac.id/index.php/man/article/view/18888.