“THE EFFECT OF PACKAGING COLOR SCHEME ON PERCEPTIONS, PRODUCT PREFERENCES, PRODUCT TRIAL, AND PURCHASE INTENTION”. Jurnal Manajemen dan Kewirausahaan 23, no. 1 (April 21, 2021): 27–39. Accessed August 20, 2026. https://jurnalmanajemen.petra.ac.id/index.php/man/article/view/23246.