“EFEKTIVITAS SOCIAL MEDIA ADVERTISING: PERAN BRAND FAMILIARITY DAN KONGRUENSI ENDORSER”. Jurnal Manajemen dan Kewirausahaan 16, no. 1 (February 17, 2014): 83–92. Accessed June 23, 2026. https://jurnalmanajemen.petra.ac.id/index.php/man/article/view/18888.