Swasty, W., M. K. Putri, M. I. P. . Koesoemadinata, and A. N. S. Gunawan. “THE EFFECT OF PACKAGING COLOR SCHEME ON PERCEPTIONS, PRODUCT PREFERENCES, PRODUCT TRIAL, AND PURCHASE INTENTION”. Jurnal Manajemen Dan Kewirausahaan, vol. 23, no. 1, Apr. 2021, pp. 27-39, doi:10.9744/jmk.23.1.27-39.