SWASTY, W.; PUTRI, M. K.; KOESOEMADINATA, M. I. P. .; GUNAWAN, A. N. S. THE EFFECT OF PACKAGING COLOR SCHEME ON PERCEPTIONS, PRODUCT PREFERENCES, PRODUCT TRIAL, AND PURCHASE INTENTION. Jurnal Manajemen dan Kewirausahaan, [S. l.], v. 23, n. 1, p. 27-39, 2021. DOI: 10.9744/jmk.23.1.27-39. Disponível em: https://jurnalmanajemen.petra.ac.id/index.php/man/article/view/23246. Acesso em: 3 may. 2024.