ADENAN, M. A.; ALI, J. K.; RAHMAN, D. H. A. A. COUNTRY OF ORIGIN, BRAND IMAGE AND HIGH INVOLVEMENT PRODUCT TOWARDS CUSTOMER PURCHASE INTENTION: EMPIRICAL EVIDENCE OF EAST MALAYSIAN CONSUMER. Jurnal Manajemen dan Kewirausahaan, [S. l.], v. 20, n. 1, p. 63-72, 2018. DOI: 10.9744/jmk.20.1.63-72. Disponível em: https://jurnalmanajemen.petra.ac.id/index.php/man/article/view/20620. Acesso em: 3 may. 2024.