FINTIKASARI, I.; ARDYAN, E. BRAND SWITCHING BEHAVIOUR IN THE GENERATION Y: EMPIRICAL STUDIES ON SMARTPHONE USERS. Jurnal Manajemen dan Kewirausahaan, [S. l.], v. 20, n. 1, p. 23-30, 2018. DOI: 10.9744/jmk.20.1.23-30. Disponível em: https://jurnalmanajemen.petra.ac.id/index.php/man/article/view/20615. Acesso em: 1 may. 2024.