KUSUMASONDJAJA, S. EFEKTIVITAS SOCIAL MEDIA ADVERTISING: PERAN BRAND FAMILIARITY DAN KONGRUENSI ENDORSER. Jurnal Manajemen dan Kewirausahaan, [S. l.], v. 16, n. 1, p. 83-92, 2014. DOI: 10.9744/jmk.16.1.83-92. Disponível em: https://jurnalmanajemen.petra.ac.id/index.php/man/article/view/18888. Acesso em: 28 apr. 2024.