RARAS ARISTYANI, Ida Ayu; YASA, Ni Nyoman Kerti. PERBANDINGAN BRAND EQUITY PRODUK SHAMPOO MEREK SUNSILK DENGAN MEREK PANTENE. Jurnal Manajemen dan Kewirausahaan, [S. l.], v. 15, n. 2, p. 179–190, 2013. DOI: 10.9744/jmk.15.2.179-190. Disponível em: https://jurnalmanajemen.petra.ac.id/index.php/man/article/view/18777. Acesso em: 4 oct. 2025.