NAVIGATING DIGITAL DISRUPTION: CONSUMER BEHAVIOR-DRIVEN INNOVATION FOR SUSTAINABLE BUSINESS. Jurnal Manajemen dan Kewirausahaan, [S. l.], v. 27, n. 2, p. 127–146, 2025. DOI: 10.9744/jmk.27.2.127-146. Disponível em: https://jurnalmanajemen.petra.ac.id/index.php/man/article/view/31741. Acesso em: 5 aug. 2026.