THE ROLE OF MARKETING AMBIDEXTERITY TO UPSCALING SME’S BUSINESS PERFORMANCE. Jurnal Manajemen dan Kewirausahaan, [S. l.], v. 27, n. 1, p. 43–52, 2025. DOI: 10.9744/jmk.27.1.43-52. Disponível em: https://jurnalmanajemen.petra.ac.id/index.php/man/article/view/29455. Acesso em: 8 jun. 2026.