Sherlywati, S. and Simangunsong, E. 2023. WILLINGNESS TO EMBED SOCIAL SUSTAINABILITY: A CASE OF GEN Y AND GEN Z ENTREPRENEURS IN INDONESIA. Jurnal Manajemen dan Kewirausahaan. 25, 1 (Jun. 2023), 25-40. DOI:https://doi.org/10.9744/jmk.25.1.25-40.