SOCIAL MEDIA & INTERNET: A STUDY IN START UP COMPANIES

Authors

  • Eliot Simangunsong Prasetiya Mulya University R. A. Kartini (TB Simatupang) Road, Jakarta 12430

:

https://doi.org/10.9744/jmk.18.2.145–151

Keywords:

Internet, social media, start-up company, business ecosystem, operations.

Abstract

This study is intended to further investigate this issue and gain a better understanding of how the Internet, especially social media, can really affect ecosystems and operations of start-up companies. A quantitative research using surveys has been applied and questionnaire data were collected from 104 start-up companies. The result of analysis shows that start-up companies have started using the Internet and social media as an integral part of their business ecosystem to increase sales where Fashion and Food & Beverage (F&B) are the types of businesses that gain most benefits.

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Published

2016-09-01

How to Cite

Simangunsong, E. (2016). SOCIAL MEDIA & INTERNET: A STUDY IN START UP COMPANIES. Jurnal Manajemen Dan Kewirausahaan, 18(2), 145–151. https://doi.org/10.9744/jmk.18.2.145–151