DOI: https://doi.org/10.9744/jmk.22.2.152-160

ROOT CAUSE ANALYSIS FOR CONDUCTING UNIVERSITY’S COMMUNITY SERVICE TO MICRO AND SMALL FIRMS

Sri Maryanti, Afred Suci, Nining Sudiar, Hardi Hardi

Abstract


The study aims to identify the root problems facing by the small firm that further can guide the university to implement the most appropriate treatments to enhance the partnering small firm's business performance. A qualitative approach was employed, primarily conducting in-depth interviews and brainstorming with business owners, employees, store managers, and consumers of "Wajik Tapai" in Riau Province, in the framework of root cause analysis. The result reveals that the distinct causes identified as the driver of the small firm's income stagnation can be rooted in four perspectives, i.e., product durability, non-ergonomic working layout with a traditional process, conventional/offline marketing, and variability of product.


Keywords


Small business, root cause analysis, university, community ser¬vice

Full Text:

PDF

References


Boldrini, J. C., Caverot, G., & Ezequel, M. (2017). The journey in open innovation to develop a SME: A longitudinal case study in a French robotics company. Available at https://halshs.archives-ouvertes.fr/halshs-01502720.

Breen, J., & Seers, S. B. (2002). The small business assistance dilemma: Is the disparity between the offerings of support agencies and the needs of businesses irreconcilable. Small Enterprise Research, 10(1), 49-58.

Chandler, F. (2004). Using Root Cause Analysis to Understand Failures and Accident. Washington DC.

Chappelow, J. (2019). Stagnation. An online article retrieved from https://www.investopedia.com/terms/s/stagnation.asp

Chou, D. C. (2018). Applying design thinking method to social entrepreneurship project. Computer Standards & Interfaces, 55, 73-79.

Daeng, A. G. S., Kurniasih, N., Reni, A., Istanti, E., Zuhroh, D., & Qomariah, N. (2019). The effect of business sphere on competitive advantage and business performance of SMEs. Management Science Letters, 9, 1153-1160.

Dey, N. C., Dey, S. C., & Sharma, G. D. (2017). Importance of ergonomic application for the improvement of coal productivity in mines. In Naj, A., and Bob K. (eds.), Proceedings of the 17th Coal Operators' Conference, Mining Engineering, University of Wollongong, 8-10 February 2017, 306-313.

Dorst, K. (2011). The core of ‘design thinking’ and its application. Design Studies, 32, 521-532.

Fausiah, S. (2016). Efektivitas pembinaan usaha industri kecil olahan pangan oleh Dinas Koperasi UMKM Perindustrian dan Perdagangan Kabupaten Sigi (Studi di Kecamatan Sigi Biromaru). E-Jurnal Katalogis, 4(1), 68-81.

Ferreira, E., Strydom, J., & Nieuwenhuizen, C. (2010). The process of business assistance to small and medium enterprises in South Africa: Preliminary findings. Journal of Contemporary Management, 7(1), 94-109.

Forsman, H. (2011). Innovation capacity and innovation development in small enterprises. A comparison between the manufacturing and services sectors. Research Policy, 40(5), 739-750.

Gyanwali, S., & Bunchapattanasakda, C. (2019). Application of entrepreneurial marketing in micro, small and medium enterprise in Dhaulagiri, Nepal. Open Journal of Business and Management, 7, 693-708.

Hartini, S. (2012). Peran inovasi: Pengembangan kualitas produk dan kinerja bisnis. Jurnal Manajemen dan Kewirausahaan, 14(1), 82-88.

Hatta, I. H., Riskarini, D., & Ichwani, T. (2018). SME business development strategy: SWOT and EFE-EFI analysis. Journal of Applied Management, 16(3), 537-543.

Hekkert, P., & Van Dijk, M. B. (2011). Vision in Design: A guidebook for innovators. Amsterdam: BIS Publishers.

Iraldo, F., Facheris, C., & Nucci, B. (2017). Is product durability better for environment and for economics efficiency? A comparative assessment applying LCA and LCC to two energy intensive products. Journal of Cleaner Production. DOI: 10.1016/j.jclepro.2016.10.017

Jo, T. (2016). Encoding words into string vectors for word categorization. International Conference Artificial Intelligence (ICAI’16): 271-276.

Kampfer, K., Leischnig, A., Ivens, B. S., & Spence, C. (2017). Touch-flavor transference: Assessing the effect of packaging weight on gustatory evaluations, desire for food and beverages, and willingness to pay. PLoS ONE, 12(10), 1-17.

Korkmaz, I. H., Alsu, E., Ozceylan, E., & Weber, G. W. (2019). Job analysis and time study in logistic activities: a case study in packaging and loading process. Central European Journal of Operation Research. Available at: https://doi.org/10.1007/s10100-019-00624-1

Lin, J., & Magnago, F. H. (2017). Electricity markets: Theories and applications. John Wiley & Sons.

Liu, S. (2019). Research on the influencing factors of labor productivity in Northeast China. In Proceedings of the 2019 4th international conference on Financial Innovation and Economic Development (ICFIED 2019).

Lopes, C., Hamdok, A., & Elhiraika, A. (2017). Macroeconomics policy and pathways to structural transformation of African economics. In C. Lopes et al. (eds.), Macroeconomic policy framework for Africa’s structural transformation. DOI 10.1007/978-3-319-51947-0_7

Meernik, C., et al. (2018). The effect of cigarillo packaging elements on young adult perceptions of product flavour, taste, smell, and appeal. PLoS ONE, 13(4), 1-13.

Mitchell, M., Leachman, M., & Masterson, K. (2016). Funding down, tuition up – State cuts to higher education threaten quality and affordability at public colleges. Center on Budget and Policy Priorities, retrieved from www.cbpp.org.

Moeliodihardjo, B. Y., Soemardi, B. W., Brodjonegoro, S. S., & Hatakenaka, S. (2012). University, industry, and government partnership: Its present and future challenges in Indonesia. Procedia Social and Behavioral Sciences, 52, 307-316.

Mulyati, T., & Utami, S. B. (2019). Penguatan usaha kecil menengah melalui program tanggung jawab sosial perusahaan (Studi pada PT. INKA Persero). Jurnal Ekonomi dan Manajemen, 2(2), 116-137.

Munro, E. (2017). Building soft skills in the creative economy: Creative intermediaries, business support and the ‘soft skills gap’. Poetics, http://dx.doi.org/10.1016/j.poetic.2017.07.002.

Noor, I. H. M. (2010). Penelitian dan pengabdian masyarakat pada perguruan tinggi. Jurnal Pendidikan dan Kebudayaan, 16(3), 285-297.

Nufus, K., Iskandar, R., & Senjiati, I. H. (2017). Efektivitas pendampingan usaha mikro kecil dan menengah syariah dalam peningkatan kesejahteraan pelaku usaha. Prosiding Keuangan dan Perbankan Syariah, 3(2), 644-652.

Piza, C., et al. (2016). The impact of business support services for small and medium enterprises of firm performance in low- and middle-income countries: A systematic review. Campbell Systematic Review, 12(1), 1-167.

Polya, G. (1954). Patterns of plausible inference. Princeton, NJ: Princeton University Press.

Pratama, T. I. (2017). Perencanaan strategis pemasaran pada perusahaan Tigor. PERFORMA, 2(2), 171-182.

Qiu, S., Liu, X., 7 Gao, T. (2017). Do emerging countries prefer local knowledge or distant knowledge? Spillover effect of university collaborations on local firms. Research Policy, 1-13.

Puukka, J. (2008). Higher education institutions and regional mission: Lesson learnt from the OECD review project. Higher Education Policy, 21, 217-244.

Rusu, V. D., & Roman, A. (2016). The impact of macroeconomic conditions on SMES performance in terms of employment. Revista Economica, 68(3), 142-159.

Sarooghi, H., Sunny, S., Hornsby, J., & Fernhaber, S. (2019). Design thinking and entrepreneurship education: Where are we, and what are the possibilities? Journal of Small Business Management, 57(S1), 78-93.

Shamsuddin, J. B., Minai, M. S. B, Md. Zain, A. Y. B., & Al Idrus, S. (2020). Relationship of perception and awareness towards utilization of government business support services (GBSS) in Malaysian SMES perspective. Journal of Entrepreneurship Education, 23(1), 1-12.

Suci, A. (2017). Importance performance analysis pelaku usaha UKM sektor kuliner di Pekanbaru. Jurnal Ilmu Komputer dan Bisnis, 8(1), 1832-1840.

Sugiarto, M., Sulaiman, A. I., & Sari, L. K. (2019). Pendampingan Corporate Social Responsibility (CSR) untuk penguatan usaha kecil kambing di Kabupaten Cilacap: Studi kasus CSR PT. Holcim pada kelompok kambing Menda Sejahtera. Prosiding Pengembangan Sumberdaya Perdesaan dan Kearifan Lokal Berkelanjutan IX, Purwokerto (pp. 655-660).

Syuhada, S. (2014). Analisis perkembangan unit usaha dan penyerapan tenaga kerja serta pengaruhnya terhadap pendapatan keluarga pada usaha mikro, kecil, dan menengah berbasis pangan olahan di Kecamatan Pelayangan Kota Jambi. Humaniora, 16(1), 23-28.

Tuovila, A. (2020). Business income. An online article retrived from https://www.investopedia.com/terms/b/businessincome.asp

Umbara, D. S., & Himatyar, M. (2020). Pengembangan pemasaran kopi Galunggung menggunakan system e-commerce. Mimbar Agribisnis, 6(1), 178-189.

Wade, A., & Demb, A. (2009). A conceptual model to explore faculty community engagement. Michigan Journal of Community Service Learning, 5-16.

Wang, Y., & Chiew, V. (2010). On the cognitive process of human problem solving. Cognitive System Research, 11, 81-92.

Westerman, S. J., et al. (2012). Product design: Preference for rounded versus angular design elements. Psychology & Marketing, 29(8), 595-605.

Wijaya, T., Nurhadi, & Kuncoro, A. M. (2017). Exploring the problems faced by practitioners of micro, small and medium enterprises (MSMEs) in Yogyakarta. Jurnal Manajemen dan Kewirausahaan, 19(1), 38-45.

Yeager, D. S., et al. (2016). Using design thinking to improve psychological interventions: the case of the growth mindset during the transition to high school. Journal of Educational Psychology, 108 (3), 274-391.

Zuari, F. O., Widayani, H., & Daniel, R. D. (2013). Pengaruh strategi pemasaran terhadap penerimaan bersih restoran Omah Pincuk. Proceeding PESAT, 5: 383-389.




DOI: https://doi.org/10.9744/jmk.22.2.152-160



The Journal is published by Management Study Program, Faculty of Business and Economics, Petra Christian University. It available online supported by Directorate General of Higher Education - Ministry of Research, Technology and Higher Education of the Republic of Indonesia.

©All right reserved 2016.Jurnal Manajemen dan Kewirausahaan, ISSN: 1411-1438, e-ISSN: 2338-8234

web stats
View My Stats