AN INVESTIGATION OF TOURISM MOTIVATION AND TOURIST ATTRACTION OF TOURISTS TO BALI

Authors

  • Christimulia Purnama Trimurti Universitas Dhyana Pura
  • I Gusti Bagus Rai Utama Universitas Dhyana Pura, Indonesia

:

https://doi.org/10.9744/jmk.21.2.130-133

Keywords:

Push motivation, pull motivation, tourists, investigation, motivation

Abstract

The purpose of this study was to investigate the motivation of tourists to travel to Bali. This study used a sample with 213 respondents. The analytical tool used is factor analysis with SPSS version 24. The results of the study found two tourism motivation for tourists to vacation in Bali, namely by 'Traveling & Relax' and 'Health'. We also found the results of research on the tourist attraction of tourists on vacation in Bali, namely 'Government and Private Sector', 'Public Service', 'Bali nature and culture' and 'holiday and shopping'. This study has limitations, namely not looking for a relation­ship between push and pull motivation of tourists to Bali.

References

Alvionitasari, R., & Wijanarko, T. (2018). Kalahkan Paris, Bali peringkat 1 destinasi wisata terbaik dunia. Tempo.co. Retrieved fromhttps://travel. tempo.co/read/1067443/kalahkan-paris-bali-peringkat-1-des tinasi-wisata-terbaik dunia/full &view=ok.

BPS. (2018). Provinsi Bali dalam angka 2018. Bali: Badan Pusat Statistik Provinsi Bali.

Dolinting, E. E., Yusof, A., & Chee, C. S. (2015). Application of push & pull theory in island sport tourism: A study of Sipadan Island, Sabah. Journal of Physical Education and Sport, 15(2), 295–304.

Karamehmedović, D. (2018). “Push-pull” analysis towards creating holistic marketing of the cultural heritage tourism destination: The case study of Dubrovnik. Ekon. Misao I Praksa Dbk. GOD XXVII. BR, 1, 29–51.

Khuong, M. N., & Ha, H. T. T. (2014). The influences of push and pull factors on the international leisure tourists’ return intention to Ho Chi Minh City, Vietnam — A mediation analysis of destination satisfaction. International Journal of Trade, Economics and Finance, 5(6), 490–496.

Mohammad, B. A. M. A., & Som, A. P. M. (2010). An analysis of push and pull travel motivations of foreign tourists to Jordan. International Journal of Business and Management, 5(12), 41–50.

Phau, I., Lee, S., & Quintal, V. (2013). An investigation of push and pull motivations of visitors to private parks: The case of Araluen Botanic Park. Journal of Vacation Marketing, 19(3), 269–284.

Ratthinan, S. P., & Selamat, N. H. (2017). Understanding the push and pull motivational factors of technology usage for traveling among women students in USM, Penang. Journal of Information System and Tech¬nology Management, 2(4), 52–63.

Reihanian, A., Hin, T. W., Kahrom, E., Binti Mahmood, N. Z., & Porshokouh, A. B. (2015). An examination of the effects of push and pull factors on Iranian national parks: Boujagh National Park, Iran. Caspian Journal Environmental Sciences, 13(3), 197–206.

Seyidov, J., & Adomaitiene, R. (2016). Factors influencing local tourists’ decision-making on choosing a destination: A case of Azerbaijan. Ekonomika, 95(3), 112–127.

Tawil, R. F., & Tamimi, A. M. A. (2013). Understanding Chinese tourists' travel motivations: Investigating the perceptions of Jordan held by Chinese Tourists. International Journal of Busi¬ness and Social Science, 4(17-Special Issue), 164–170.

Tomić, N., Kovačević, B., Berber, N., & Milić, N. (2014). Factors influencing the motivation of young people when choosing a city destination in Europe – A case study from Esbjerg (Denmark). European Researcher, 69(2–2), 414–428.

Wahab, S., & Pigram, J. J. (1997). Tourism, development and growth: The challenge of sustaina-bility. London, UK: Routledge.

Downloads

Published

2019-10-25

How to Cite

Trimurti, C. P., & Utama, I. G. B. R. (2019). AN INVESTIGATION OF TOURISM MOTIVATION AND TOURIST ATTRACTION OF TOURISTS TO BALI. Jurnal Manajemen Dan Kewirausahaan, 21(2), 130-133. https://doi.org/10.9744/jmk.21.2.130-133