THE STRATEGY DEVELOPMENT OF SMALL AND MEDUIM ENTERPRISES (SMEs) OF ACCOMMODATION AND FOOD SERVICE IN PHUKET

Authors

  • Anusara Sawangchai Management of Entrepreneurship Faculty of Management Science, Phuket Rajabhat Universit
  • Hiran Prasarnkarn Management of Entrepreneurship Faculty of Management Science, Phuket Rajabhat Universit
  • Noppadol Chanrawang Management of Entrepreneurship Faculty of Management Science, Phuket Rajabhat Universit
  • Wanida Hancharoen Management of Entrepreneurship Faculty of Management Science, Phuket Rajabhat Universit
  • Pipop Somwaythee Management of Entrepreneurship Faculty of Management Science, Phuket Rajabhat Universit

:

https://doi.org/10.9744/jmk.20.2.122–128

Keywords:

Strategy development, small and medium enterprises (SMEs).

Abstract

This research aims to study the problematic conditions of small and medium enterprises, of hotels and food services, to provide a strategy for the development of small and medium enterprises, by providing hospitality and food services in Phuket by using integrated quantitative research which is divided into two phases. The first phase is a study of current problems of small and medium enterprises, accommodation and food services. The second phase is a strategy for the development of small and medium enterprises, accommodation and food services in Phuket by using qualitative research. Pieces of data were collected by the expert in-depth interview. Representatives from all sectors, local and national academics were to summarize information about strengths, weaknesses, opportunities and barriers to SWOT Analysis to find the right strategy and stage the forum. The participant were involved to present a draft strategy for the development of small and medium enterprises in Phuket accommodation and food service industry. The analysis of the data in the first phase of the questionnaire was using the statistical programme to distribute the frequency as a percentage value, average standard deviation and analysis of data in phase 2 by content analysis

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Published

2018-10-01

How to Cite

Sawangchai, A., Prasarnkarn, H., Chanrawang, N., Hancharoen, W., & Somwaythee, P. (2018). THE STRATEGY DEVELOPMENT OF SMALL AND MEDUIM ENTERPRISES (SMEs) OF ACCOMMODATION AND FOOD SERVICE IN PHUKET. Jurnal Manajemen Dan Kewirausahaan, 20(2), 122–128. https://doi.org/10.9744/jmk.20.2.122–128

Issue

Vol. 20 No. 2 (2018): SEPTEMBER 2018

Section

Articles

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