DOI: https://doi.org/10.9744/jmk.20.1.7-15

SUSTAINABLE FACTORS IN THE HUMAN ASSETS OF DANA HOTEL AS A HERITAGE HOTEL IN SOLO, INDONESIA

Wahyuniwati Wahyudi, Endo W. Kartika, Sia Tjun Han

Abstract


This research aims to study what sustainable factors of Dana Hotel in the human assets; and also find out what the status of Dana Hotel, using VRIN analysis (Value, Rarity, Imperfect Imitability, and Non-Subs­ti­tu­ta­bility) from Natural Language Data of observation and in-depth interviews in a descriptive qua­litative study. In results, in order to achieve sustainability, Dana Hotel has valuable, rare, imperfectly imitable, and non-subs­titutable factors in the human assets. As the human assets are valuable, rare, im­perfectly imitable, and non-subs­titutable, the status of Dana Hotel is sustainable in the context of hu­man resources. It is concluded that following the success of Dana Hotel, organizations that have those fac­tors or even more, tend to have big opportunities to survive.


Keywords


Strategic management, sustainability, hospitality business, heritage hotel, resource-based view.

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DOI: https://doi.org/10.9744/jmk.20.1.7-15



The Journal is published by Faculty of Economics, Department of Management - Petra Christian University. It available online supported by Directorate General of Higher Education - Ministry of National Education - Republic of Indonesia.

©All right reserved 2016.Jurnal Manajemen dan Kewirausahaan, ISSN: 1411-1438, e-ISSN: 2338-8234

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