I Gusti Bagus Rai Utama


This research aimed to determine main attractor factors of Bali tourism and pre­do­minantly factors that determine the European travel to Bali. It was designed by using research sur­vey that in­volving 167 European tourist selected purposively. Con­fir­ma­to­ry factor analysis techniques were used to analyse a wide range of variables Balinese charm. The re­sults showed the main attractor factors of Bali tourism are (1) Immigration, security of destin­ation, and travel agencies, (2) The prices, the accommodation, food and transportation, (3) The history, cul­ture, and na­tural beauty. While the most dominant factor in de­ter­mi­ning European tourists travelled to Bali were immi­gra­tion, security of destination, and travel agencies. The findings also indicated that the images of Bali tourism are the destination's history, culture, and na­ture. These three variables were in accordance with ex­pectations of Euro­pean tourists who have been known as travellers who like the interested on history, culture, and the beauty of the scenery.


Image, history, culture, scenery, tourist, European.

Full Text:



Chi, G. (2005). A study of developing destination loyalty model. Submitted dissertation, Faculty of the Graduate College of the Oklahoma State University in Partial Fulfillment of the Requirements for the Degree of Doctor of Philosophy. [CrossRef]

Coban, S. (2012). The effects of the image of destination on tourist satisfaction and loyalty: The case of Cappadocia. European Journal of Social Sciences, 29(2), 222–232. [CrossRef]

Esichaikul, R. (2012). Travel motivations, behavior and requirements of European senior tourists to Thailand. Sukhothai Thammathirat Open University, 10(2). 47–58. [CrossRef]

Crompton. John L., Paul C. Fakeye, Chi-Chuan Lue. (1992). Image differences between prospective, first time, and repeat visitors to the lower Rio Grande Valley. Journal of Travel Research, 30(2), 10–15. [CrossRef]

Gartner, W. C. (1993). Image formation process. Journal of Travel & Tourism Marketing, 2(2/3), 191–216. [CrossRef]

Goeldner, Charles R, Ritchie., J. R. Brent, & McIntosh, Robert W. (1999). Tourismprinciples, practices, philosophies. 8th ed. Indianapolis, IN: John Wiley & Sons. [CrossRef]

Hair, J. F., Black, W. C. Babin, B. J., Anderson, R.. E., & Tantham, R.. L. (2006). Multivariate Data Analysis (6th ed). Upper Saddle River, NJ: Prentice-Hall. [CrossRef]

Jamaludin, M., Johari, S., Aziz, A., Kayat, K., & Yusof, A. R. M. (2012) Examining structural relationship between destination image, tourist satisfaction and destination loyalty. International Journal of Independent Research and Studies – IJIRS. ISSN: 2226-4817; EISSN: 2304- 6953, 1(3), 89–96. [CrossRef]

Keown, C., Jacobs, L., & Worthley, R. (1984). American tourists’ perceptions of retail stores in 12 selected countries. Journal of Travel Research, 22(3), 26–30. [CrossRef]

Mazursky, D. & Jacoby, J. (1986) Exploring the development of store images. Journal of Retailing, Vol. 62, No. 2, 1986, pp. 145-165. [CrossRef]

Milman, A. & Pizam, A. (1995). The role of awareness and familiarity with a destination: The central Florida case. Journal of Travel Research, 33(3), 21–27. [CrossRef]

Santoso, S. (2005). Pengolahan statistik dengan SPSS. Yogyakarta: Penerbit Andi. [CrossRef]

Sutika, I. K. (2016). Wisman asal Eropa ke Bali meningkat. Retrieved January 3, 2017, from http:// [CrossRef]


The Journal is published by Faculty of Economics, Department of Management - Petra Christian University. It available online supported by Directorate General of Higher Education - Ministry of Research, Technology and Higher Education of the Republic of Indonesia.

©All right reserved 2016.Jurnal Manajemen dan Kewirausahaan, ISSN: 1411-1438, e-ISSN: 2338-8234

web stats
View My Stats