DOI: https://doi.org/10.9744/jmk.18.1.%25p

IDENTIFYING MOTIVATION FACTOR INVOLVEMENT OF SARAWAK MALAY WOMEN ENTREPRENEUR’S IN A MULTILAYERED CAKE BUSINESS

Jati Kasuma Ali

Abstract


Sarawak Malay women entrepreneur’ have become very necessary players in the entrepreneurial field specifically in cottage industries such as Multilayered Cakes. However, women entrepreneurs cannot free themselves from such obstacles. Hence, they become socially and financially independent by working or opening their own businesses for their benefit and wellbeing without real prospects for financial independence. This research aims are to identify the entrepreneurial motivations; challenges faced and the framework with regards to start-up motivation and challenges by Sarawak Malay women. These research using qualitative study to understand the challenges and the motivational factor. The finding shows that the motivations that influence Malay women within Kuching, Sarawak areas to start and grow their business are involve personal motivation and financial motivation. Thus, the various challenges they faced both personally and in business itself during the various stages of business development are credit or capital access, lack of business knowledge, employment, land or premise access, increasing in prices, taxes and tariffs, and lack of financial or operational management.


Keywords


Sarawak women, entrepreneur, cottage industries, motivation, challenges.



DOI: https://doi.org/10.9744/jmk.18.1.%25p



The Journal is published by Faculty of Economics, Department of Management - Petra Christian University. It available online supported by Directorate General of Higher Education - Ministry of National Education - Republic of Indonesia.

©All right reserved 2016.Jurnal Manajemen dan Kewirausahaan, ISSN: 1411-1438, e-ISSN: 2338-8234

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