NILAI DAN PENGETAHUAN SEBAGAI PREDIKTOR INTENSI BELI MAKANAN ORGANIK

Authors

  • Tony Wijaya Pascasarjana Fakultas Eekonomi Universitas Islam Indonesia Yogyakarta Ringroad Utara, Depok, Sleman, Yogyakarta 55283

:

https://doi.org/10.9744/jmk.16.1.69-82

Keywords:

Organic Food, Man-nature Orientation, Organic Knowledge, Purchase Intention

Abstract

This research aimed to examine a model which presents effects of man-nature orientation, of organic knowledge and attitude toward organic food to purchase intention of organic food. Data collection method of this research used questionnaire. Survey data was consisted of 516 married women as an end user of organic food from Yogyakarta, Jakarta and Surabaya Indonesia. The empirical tests indicated that man-nature orientation and organic knowledge had significant effect on attitude toward organic food. Attitude toward organic food had significant effect on purchase intention of organic food. All hypotheses in this research were fully supported.

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Published

2014-02-17

How to Cite

Wijaya, T. (2014). NILAI DAN PENGETAHUAN SEBAGAI PREDIKTOR INTENSI BELI MAKANAN ORGANIK. Jurnal Manajemen Dan Kewirausahaan, 16(1), 69-82. https://doi.org/10.9744/jmk.16.1.69-82

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Vol. 16 No. 1 (2014): MARCH 2014

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Articles

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