Perilaku Wirausaha Industri Keramik Berskala Kecil untuk Meningkatkan Daya Saing Produk di Malang
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https://doi.org/10.9744/jmk.10.2.pp.%20115-123Keywords:
SSCIs (Small Skill Ceramic Industries), competitiveness, internal, external, strategy.Abstract
The purposes of the study was to find out the explanation of ceramic entrepreneurs’ respond to the environment factors affecting competitiveness of small scale ceramic industries (SSCIs). The environment factors are internal and external then form a strategy. The research was carried out in Malang using a survey and case study. Data were collected using questionnaire and in-depth interview from 107 SSCIs that was chosen randomly chosen from 180 registered SSCIs. Structural Equation Modeling (SEM) with AMOS software was used to analyze data. The research results showed that environment factors were both directly and indirectly affecting SSCI’s competitiveness through strategy. In order to increase competitiveness then SSCIs need to empower the existing producers’ association in some aspects such as provision of raw material, pricing the products, and marketing. Training, education, and research need to be developed and improved by local government and higher education institutions. Abstract in Bahasa Indonesia: Penelitian ini bertujuan mencari penjelasan tentang perilaku wirausaha keramik terhadap faktor-faktor lingkungan yang mempengaruhi daya saing industri keramik berskala kecil di Malang. Secara spesifik penelitian ini bertujuan mempelajari pengaruh faktor internal dan eksternal terhadap strategi dan daya saing serta pengaruh strategi terhadap daya saing industri keramik berskala kecil di Malang. Faktor-faktor lingkungan tersebut dapat dikelompokkan kedalam faktor internal dan eksternal perusahaan. Penelitian diambil dari 107 industri keramik berskala kecil yang dipilih secara acak sederhana dari 180 unit usaha yang ada di Malang. Data dikumpulkan menggunakan kuesioner dan wawancara mendalam. Variabel dalam penelitian dibagi menjadi 4 kelompok yaitu, faktor lingkungan internal dan eksternal dari usaha kecil, strategi dan daya saing industri keramik berskala kecil. Data yang diperoleh selanjutnya dianalisis menggunakan Structural Equation Modelling (SEM) dari paket software statistik AMOS. Penelitian ini menunjukkan bahwa faktor-faktor lingkungan tersebut mempengaruhi baik secara langsung maupun tidak langsung terhadap strategi daya saing diindustri keramik berskala kecil. Untuk meningkatkan daya saing industri keramik berskala kecil dibutuhkan usaha dari asosiasi produsen atau industri tersebut dalam beberapa aspek seperti ketetapan bahan baku, menetapkan harga produk, dan pemasaran. Pelatihan, pendidikan, dan riset perlu untuk dikembangkan dan ditingkatkan oleh pemerintah lokal dan institusi pendidikan lebih tinggi. Kata kunci: Industri keramik berskala kecil, daya saing, internal, eksternal, strategi.Downloads
Published
2009-03-24
How to Cite
Hadiati, S. (2009). Perilaku Wirausaha Industri Keramik Berskala Kecil untuk Meningkatkan Daya Saing Produk di Malang. Jurnal Manajemen Dan Kewirausahaan, 10(2), pp. 115-123. https://doi.org/10.9744/jmk.10.2.pp. 115-123
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