RESPONS LINGKUNGAN BERBELANJA SEBAGAI STIMULUS PEMBELIAN TIDAK TERENCANA PADA TOKO SERBA ADA (TOSERBA) (Studi Kasus Carrefour Surabaya)
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https://doi.org/10.9744/jmk.7.2.pp.%20152-170Keywords:
response, environment, shopping, buying, impulsive.Abstract
This research discuss about the Shopping Environment Responses as Impulsive Buying stimuli in a study case on 200 consummers of Carrefour Surabaya. The shopping environment responses variables consist of are pleasure, arousal, and dominance (PAD). This study used shopping experience, that consists of hedonic shoping value, resources expenditure, and utilitarian shopping value, as the mediation variables. This study revealed that dominance variable had a positive effect on impulsive buying, and this study also revealed that resources expenditure as a shopping experience could be mediation variable between the shopping environment responses and the other shopping experience variables, and had a negative effect on impulsive buying. Abstract in Bahasa Indonesia : Penelitian pembelian tidak terencana pada toko serba ada (TOSERBA) dilihat dari respons pelanggan terhadap lingkungan berbelanja sebagai stimulus, suatu studi kasus pada 200 pelanggan Carrefour Surabaya. Variabel respons lingkungan belanja, yang terdiri dari pleasure, arousal, dan dominance (PAD). Penelitian ini menggunakan variabel pengalaman belanja hedonic shopping value, resources expenditure, dan utilitarian shopping value sebagai mediator respons lingkungan belanja terhadap pembelian tidak terencana. Hasil penelitian mengungkapkan bahwa; variabel respons lingkungan belanja dominance berpengaruh positip terhadap pembelian tidak terencana. Terungkap juga bahwa variabel pengalaman belanja resources expenditure merupakan variabel mediator antara respons lingkungan belanja dan variabel pengalaman belanja lainnya, serta berpengaruh negatip terhadap pembelian tidak terencana. Kata kunci: respons, lingkungan, belanja, pembelian.Downloads
Published
2006-02-23
How to Cite
Semuel, H. (2006). RESPONS LINGKUNGAN BERBELANJA SEBAGAI STIMULUS PEMBELIAN TIDAK TERENCANA PADA TOKO SERBA ADA (TOSERBA) (Studi Kasus Carrefour Surabaya). Jurnal Manajemen Dan Kewirausahaan, 7(2), pp. 152-170. https://doi.org/10.9744/jmk.7.2.pp. 152-170
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