ANALISIS HEDONIC TERHADAP HARGA JUAL MOBIL TOYOTA KIJANG BEKAS DI SURABAYA

Guntur Martono, Richard Llewelyn




Abstract


The factors influencing the price of used Toyota Kijang vehicles in Surabaya were evaluated using a hedonic model. Regression analysis was used to estimate the size of the influence of the hedonic characterics which determine used Kijang prices.
Based on the results, it can be concluded that the year the vehicle was made, the condition of the engine, the condition of the body, the condition of tires, the presence of air conditioner, and the GX and SX types all have a positive and significant relationship with the selling price. The value of R2 is 0,951 and the value of the F test is significant. The results of forecasting analysis show that the above analysis is correct, since the difference between the forecast price and the actual price varies between 1.2% - 4.5%.


Abstract in Bahasa Indonesia :

Faktor-faktor yang mempengaruhi harga mobil niaga Toyota Kijang bekas di Surabaya diteliti dengan menggunakan model hedonic. Analisis regresi digunakan untuk menghitung besarnya pengaruh karakteristik hedonic yang menentukan harga mobil Kijang bekas.
Dari hasil analisis, dapat disimpulkan bahwa tahun pembuatan, kondisi mesin, kondisi bodi, kondisi ban, air conditioner, tipe GX dan tipe SX berhubungan positif dan signifikan terhadap harga jual. Nilai R2 menjadi sebesar 0,951 dan nilai uji F signifikan. Hasil analisis peramalan membuktikan bahwa analisis di atas tepat karena perselisihan antara harga peramalan dan harga sebenarnya berkisar antara 1,2% - 4,5%.

Kata kunci: model hedonic, regresi berganda, variabel dummy, harga mobil bekas, Toyota Kijang


Keywords


hedonic model, multiple regression, dummy variable, price of used cars, Toyota Kijang

Full Text: PDF

The Journal is published by Faculty of Economics, Department of Management - Petra Christian University. It available online supported by Directorate General of Higher Education - Ministry of National Education - Republic of Indonesia.

©All right reserved 2016.Jurnal Manajemen dan Kewirausahaan, ISSN: 1411-1438, e-ISSN: 2338-8234

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